Free for Brisbane and Gold Coast commercial trades and fabricators

Your 4-Week Content Plan for Commercial Trades is ready

Builders, project managers and procurement check your website, Facebook, Instagram and Google profile before they shortlist you. This plan shows exactly what to post on each one for the next four weeks, using the work already in your workshop.

What to post each week on Facebook, Instagram, Google and your website
A caption idea for every post
A half day shot list that covers the whole month

Open the PDF See what is inside

PDF, 11 pages, A4 and printable. Opens right here in your browser. Tom will call you within a business day to hear about your business.

The 4-Week Content Plan for Commercial TradesBy Tom MacDonald, TomMac Photography

Open the Plan

PDF, A4, printableEdition 1, Sept 2026

20 years photographing businesses

Brisbane based, Gold Coast covered

Workshops, fabrication and site installs

What is inside

Four weeks. Four channels. One theme a week.

Every week gets one page: the posts for Facebook, Instagram, your Google Business Profile and your website, and a caption to start from.

01Your content health check

Tick what builders and procurement see today.

W1The team and capability

Who you are and what you can deliver.

W2The workshop and the process

The machines, the craft and the quality.

W3Projects and installs

The finished work, in place and at scale.

W4Safety, compliance and partners

What head contractors look for.

08The half day shot list

Every photo the four weeks need, in one visit.

Why it matters

A month of content, planned for you

You know exactly what to post

Four weeks of posts for Facebook, Instagram, your Google Business Profile and your website, with a caption idea for every one.

Your channels finally match your work

A quick health check shows what customers see today, and the plan fixes the gaps week by week.

One shoot covers the whole month

The shot list gets every photo and short video the four weeks need in a single half day visit.

Welder at work with sparks in a Brisbane workshop, photographed by TomMac Photography

About the photographer

Tom MacDonald

Twenty years behind a camera, ten of them running his own studio in Brisbane. Tom started at one of the world's largest auction houses in London, photographing objects where the detail had to be right the first time. He now photographs businesses: their people, their premises and their work.

People hire people before they hire a company. Tom researches your market before the shoot, works around a busy site, and captures real work rather than staged photos.

20 yrsPhotographing businesses

4Weeks of posts

4Channels covered

QLDBrisbane and Gold Coast

Get the plan, then tell Tom about your business

He will call within a business day. If you would rather reach him first, email tom@tommac.photography.

Open the PDF